Research Planning: Audience

To find out about who we would be aiming our products at, we first had to create a questionnaire.

What gender are you?
Male
Female

What age range do you fit in?
0-10
11-15
16-20
20-30
30-40
41+

What is your favourite genre of music
Indie
Rock
Pop
Punk
Rap
RnB
Dance
Other

How often do you listen to music?
Every day
Regularly
Often
Rarely
Never

Where do you listen to music most?
At home (computer/cd etc)
At home (TV, radio)
Out and about (iPod, MP3)
Friend/Family’s home
Other

Do you listen to music mostly on your own, or mostly in groups
Yes, on my own (at home, iPod etc)
No, in groups of people (parties, gigs etc)
A bit of both!

Do you share your music taste(s) with people around you?
Yes, all the time
Sometimes
Rarely/Never

How do you find out about new music?
TV
Internet
Word of mouth
Magazines
Other

Who is your favourite band and why?
____________________

Do you watch the music videos that accompany music?
Yes, all the time (on TV, internet etc)
Sometimes
Rarely/Never

What elements of music videos makes you like them most?
Narrative reflecting lyrics
Random narrative
The band performing
A combination of both
Other

Which of these do you like to see in videos (select 2)
Band Members
Actors
Various locations
One main location
Instruments being played