Advert Research: Magazine Adverts

In order to create an effective magazine advert of our own, I first looked at a few existing examples to see what conventions we could follow and make our own advert as effective as it could be.

The adverts I chose to look at were;

• Stereophonics
• Razorlight
• The Smiths

Stereophonics

This advert is effective because;

• It's simple but still attractive to the eye
• It features the band members
• The title of the album and the band name are very clear
• I like how the mountains join into the white to form the main part of the advert
• However, this advert doesn't show the release date, so I would assume it's already released

Razorlight

This advert is effective because;

• It clearly states the band name and album name
• Details that it's a new album
• Shows the release date, website and other information all in one place so it's together and not all over the page
• Uses only a few colours so it still looks attractive
• Features members of the band

The Smiths


This advert is effective because;

• It shows the band
• Again uses only a few different colours which helps to keep it simple
• Shows the band name and album name in different colours so they're easy to see
• Maybe has a bit too much information on it to be as effective as it could have been
• The release date is slightly drowned inside this additional information

Things we can take away to use in our own advert;

• Show the members of the band
• Clear release date
• Only a few colours, not too vibrant
• Both the band name and album name are important
• Other information such as websites, songs included etc